this is HTC check it !!!

I spent nearly a month living with the HTC 10 as my main handset, and now that it has gone back, I really do miss it - and only partly because I've gone back to a two year old mobile. It's a wonderful handset, which was a pleasure to use, but despite its brilliance, it's really not clear why anybody would pick the HTC 10 ahead of its main rival: the Samsung Galaxy S7, unless they really dislike TouchWiz.

Both handsets retail for £569.99, and while it's a dead-heat between the two in most areas, the S7 offers a slightly better screen, slightly better performance, the best camera in class, five and a half hours more battery life, waterproofing and wireless charging. None of these things are a substitute for what feels right, so by all means give the phone a go in your local shop, but on raw metrics it's a baffling decision to match the S7 pound for pound. If I were buying a handset tomorrow, and had £569.99 in my hand, I'd go for the S7 without a second thought. The HTC 10 is a brilliant handset, but the pricing feels like madness. 

The original review continues below.

The HTC 10 is an excellent phone, but it really has to be. HTC has always made very good flagship handsets, but the brand struggles to stand out against its glitzier rivals from Apple, Samsung LG and Sony.

At an event a couple of months ago, another writer spotted my slightly scarred but still stylish-looking HTC One M8 and commented, “you don’t see many tech journalists with HTC phones”. It was a pretty good point, and a concerning truth for the struggling Taiwanese manufacturer: if even the journalists who are pretty positive about the handsets don’t own them, how do they convince the public to consider a HTC instead of the latest all-singing, all-dancing Apple or Samsung flagship?

One option would be to undercut their opponents, but that’s not an approach HTC seems keen on. The “One” and “M” may have been dropped from the title, but the HTC 10’s launch price is doggedly staying up there with the big boys. At £570 SIM-free, it’s the same price as the Samsung Galaxy S7 and £30 more than the entry-level iPhone 6s.

Say what you like about HTC, that’s a bold statement of intent. Unfortunately, despite being a fantastic smartphone – and the best thing HTC has done in years – it doesn't quite live up to the billing.